The Wichita Falls Area Food Bank currently provides distributions at 24 locations and they continually reach out to agencies to collaborate with for the Produce Express distributions.
The Produce Express program kicked off in October 2013 and is a mobile distribution of fruits and vegetables. Two refrigerated trucks, with pre-packed bags, are taken to where clients are able to receive food directly from the truck.
Through our Nutrition Education Department, recipe and preparation cards are prepared and distributed with the bags of produce. Since a large number of their clients has never worked with vegetables like eggplant or butternut squash, these prep cards give step-by-step instructions on how to cut and prepare, as well as a breakdown of the nutritional content.
The impact on both supply and demand for products has intensified in our 12 county area. As such, produce will be directly distributed from the refrigerated truck to selected areas. Due to some of our agency’s incapacity to store produce, the Food Bank’s direct distribution is a vital piece of this puzzle. You might ask “Just What Is a Food Desert?” USDA defines it as an urban neighborhood and/or rural town without ready access to fresh, healthy, and affordable food. Instead of supermarkets and grocery stores, these communities may have no food access or are served only by fast-food restaurants and convenience stores that offer few healthy, affordable food options. The lack of access contributes to a poor diet and can lead to higher levels of obesity and other diet-related diseases, such as diabetes and heart disease.